AI can build a lot now. If what you need is on the first list, try it yourself first: it costs less, and you'll find out what you actually want. If it starts to look like the second list, that's when to call.

You can probably do this yourself

With ChatGPT, Claude or Gemini and an afternoon.

  • 01A landing page or a simple site about your business
  • 02A form that sends the answers to your inbox
  • 03A small tool a few people on your team use
  • 04A prototype to test an idea or show investors
  • 05A spreadsheet that fills itself, or a weekly report

When it's worth having someone

When a mistake costs more than the build.

  • 01Money moves: payments, refunds, tax documents
  • 02Lots of people arrive in the same minute
  • 03It has to agree with your other systems: stock, bookings, accounts
  • 04It holds your customers' personal data
  • 05It has to run for years and be handed over
  • 06A launch night with no second attempt
Start here: let AI interview you
Free, nothing to sign up for

Before anyone builds anything, get the idea clear.

Two prompts. The first has the AI interview you about the idea, one question at a time. The second turns your answers into a one-page brief. Use it to build it yourself, or to get an honest quote from anyone, us included.

  1. Type the idea in a line or two.
  2. Copy the prompt and paste it into ChatGPT, Claude or Gemini.
  3. Answer one question at a time until the AI has asked everything.
  4. Use prompt 2 to turn the answers into a brief for a developer.
1. Start the interview
Paste into the AI and send

You can leave this empty and type the idea after the prompt once it is pasted.

You are a business analyst. Run an interview to gather the requirements for a piece of software.
Ask one question at a time, and wait for the answer before asking the next.
Don't guess anything that hasn't been said.
If an answer affects the workflow, the users, permissions or data, ask a follow-up.
Goal: when the interview ends, a developer understands everything needed, without asking again about anything important.

The idea is: (your idea)
2. Turn it into a brief
When the interview is done

Paste it into the same chat, after the interview. The AI gathers every answer into a one-page brief you can hand to any developer.

Summarise everything as a one-page brief for a developer: the problem, users and permissions, the main steps, rules and exceptions, the data to keep, Phase 1 versus later, and open questions. Do not suggest any technology.

Got a brief? Send it over.

We'll read it and tell you honestly whether you need us.

Send the brief →

Still not sure which list you're on? The services picker asks three questions and tells you.