FWB's website finally sounds like FWB: playful, easy for the team to update, and properly found in search and AI answers.
- Industry
- Corporate & Industry
- Type
- Brand & profile sites
- What we built
- Profile, Web, SEO
01
What they set out to do
FWB sells strategy, ideas, media and platforms, and they don't take themselves too seriously. The site had to carry that voice, let the team publish case studies on their own, and actually be found. A review in August 2026 found every page missing its search description, and the site slow to load.
02
Where they are now
The home page tells FWB's services as an animated group chat, and the case studies, services, team and contact pages are all edited by the team. Every page now has its own search title, description and share card, so FWB shows up properly in search and in AI answers.
Screens
6The practice behind it
One of eightMore in Corporate & Industry
3
In The Glazz
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