Glam Edition's customers put together jewellery the way the brand designs it, and check out without losing the feel of the collection.

- Industry
- Retail & Commerce
- Type
- Commerce
- What we built
- E-commerce, Checkout
01
What they set out to do
Glam Edition designs jewellery to be combined: "We Design You Combine". The shop had to show pieces as part of a look rather than a list, and take a customer from browsing to paid without the brand starting to feel like any other store.
02
Where they are now
glamedition.co opens on the collections, with new pieces up front and everything filterable by collection and type. Each piece has its own page with the detail up close, and checkout is short and stays on brand.
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6The practice behind it
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