Brooo sells its running gear straight from the stock it already manages, and when 15 relay places opened at a set time, the first teams to submit got in.
The live site is showing the BroooDay26 event right now, with the shop hidden behind it, so that is what these screens show.
- Industry
- Retail & Commerce
- Type
- Commerce
- What we built
- E-commerce, Web
What they set out to do
Brooo's products, stock and orders live in an inventory system that was never meant to be a shop, and leaves no room for the brand's story. Then came the 5th anniversary: one sign-up for 15 relay teams, opening at a set time, where the first to submit get in and nobody should feel cheated.
Where they are now
brooo.co sells from the stock the team already manages, with a cart, card payments, currency switching and an account area, and the team edits the story pages themselves. For the event it carries the BroooDay26 page and the #OOORace sign-up, with a countdown, saved drafts, a clear answer for every team (in, waitlisted or not this time), confirmation emails, and an admin view the team can export.
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